You. Activated 2.0
Awards: Gold, MarCom Awards; GDUSA Inhouse Design
Northeastern University is a global, R1 research university with graduate campuses across the world. As senior visual designer, I was tasked with reimagining the out-of-home advertising to accompany a series of original streaming TV commercials.
The project involved photoshoots across 11 campuses with actual graduates to capture immersive, powerful imagery for the ads.
Creative Director: Kris Knight
Art Direction, Design: Tim Durning
Additional Photo Art Direction: Cat Bagg
Copy Writer: George O’Connor
Photography: Adam Glanzeman, Ruby Wallau
Videography: Julio Chuy, Sophie Robinson
Completed while employed at Northeastern University.
