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You. Activated 2.0

Awards: Gold, MarCom Awards; GDUSA Inhouse Design

Northeastern University is a global, R1 research university with graduate campuses across the world. As senior visual designer, I was tasked with reimagining the out-of-home advertising to accompany a series of original streaming TV commercials.

The project involved photoshoots across 11 campuses with actual graduates to capture immersive, powerful imagery for the ads.

Creative Director: Kris Knight
Art Direction, Design: Tim Durning
Additional Photo Art Direction: Cat Bagg
Copy Writer: George O’Connor
Photography: Adam Glanzeman, Ruby Wallau
Videography: Julio Chuy, Sophie Robinson

Completed while employed at Northeastern University.

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You.Activated 2.0, Boston Digital Signage