Awards: Silver, CASE Circle of Excellence
After students at USF submit a deposit, the university sends their appreciation as a series of five enamel pins designed by the in-house creative team (plus a sixth pin given at orientation). The team creates a completely unique set every year, narrowing down the final pins from over 80 concepts with the help of student focus groups and audience surveys.
As part of the creative team, I contributed several pins over the years, and also redesigned the form factor of the mailer to use new, immersive, exciting photography of USF students.
Creative Director: Kris Knight
Design: Tim Durning
Pin Designs: Cat Bagg, Tim Durning, Claire Giffen, Kris Knight
Mailer interior with pins
Mailer exterior