Awards: Platinum, MarCom Awards
I created an advertising campaign of over 100 individual assets to highlight Northeastern’s global campus network, with physical campuses in 14 cities.
The campaign consisted of a series of animated online ads and digital out-of-home video. It also involved a large out-of-home advertising push on city buses and streetcars, train station ad takeovers, and even boats in Miami.
A brand lift study confirmed that the campaign was successful in raising not only awareness of Northeastern’s campuses, but also lifted our key demographic’s consideration and overall favorability of our grad programs.
Creative Director: Kris Knight
Art Direction + Design: Tim Durning
Additional Photo Art Direction: Cat Bagg
Supporting Design: Brittany Martin
Production Design: Scott Ferguson
Copy Writer: George O’Connor
Photography: Adam Glanzeman, Ruby Wallau
Videography: Julio Chuy, Sophie Robinson
Completed while employed at Northeastern University.