Awards: Silver, Addy; Platinum, MarCom Awards; Winner, GDUSA Annual
Northeastern University is ranked #1 for co-ops and internships. To show students what that really looks like, I was asked to create a brochure to highlight how seven students used a co-op to learn through experience, how it fit into their college timeline, and how it set them up for a successful future.
The brochure leaned into Northeastern’s core brand language, but pushed further by pulling more from our secondary palette to give each student’s spread its own unique theme. Out photographic voice is immersive, and this was enhanced when we used macro imagery, alluding to each student’s journey, mixed with line art to convey that their story is still in progress.
Creative Direction: Kris Knight
Design, Art Direction, Illustration: Tim Durning
Copy writing: Samantha Carleton
Photography: Adam Glanzeman
Front and back cover