Celebrate USF

Awards: Grand Gold, CASE Circle of Excellence Design Awards, invitation category

A gala invitation for high-tier donors during the Celebrate USF festival. The prompt was to take the existing event branding of the color bloom and elevate it in a refined and elegant way.

The mark was transformed into a linear design and inlayed with a prismatic foil that called back to the original bloom palette. An intricate die-cut was created to contain the colorful artwork on the interior, then printed on a heavy, textural stock to create a fun reveal as the recipient opens up the piece.

Celebrate USF branding design by Creative Director, Kris Knight.

Completed while working as a designer at the University of San Francisco