A gala invitation for high-tier donors during the Celebrate USF festival. The prompt was to take the existing event branding—a colorful, blooming graphic—and elevate it in a refined and elegant way.

The structure of the invite was intended to intrigue the recipients, and stand out in the mail. I redrew the bloom and changed it into a linear design. It was inlaid with a prismatic foil that called back to the original bloom palette, but hinted at the explosion of color that was within the invite. An intricate die-cut was created to contain the colorful artwork on the interior, then printed on a heavy, textural stock to create a fun reveal as the recipient opens up the piece.

Celebrate USF branding design by Creative Director, Kris Knight.

Completed while working as a designer at the University of San Francisco

Awards: Grand Gold, CASE Circle of Excellence Design Awards, invitation category