A gala invitation for high-tier donors during the Celebrate USF festival. The prompt was to take the existing event branding—a colorful, blooming graphic—and elevate it with refined elegance.

The invite's structure was meant to intrigue recipients and stand out in the mail. I redrew the bloom and changed it into a linear design. I inlaid it with prismatic foil that called back to the original bloom palette while hinting at the explosion of color within the invite. An intricate die-cut contained the colorful interior artwork, then printed on heavy, textural stock to create a fun reveal as the recipient opened the piece.

Credits

Awards: Grand Gold, CASE Circle of Excellence Design Awards, invitation category

Creative Director, Celebrate USF branding: Kris Knight

Design, illustration, and die-cut: Tim Durning

Completed while working as a designer at the University of San Francisco

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